Dating Pro Digest: Folks Get Flirty During Coronavirus?!; Match New Hotline To Help Singles While In Isolation; India Sees Gendered Shift In Online Dating
Bonjour, my friends
Dating industry news digest for today:
- Folks are getting flirty during Coronavirus?!?
- Match launched a brand new advice hotline to help singles adjust to dating life while in isolation
- India will see a gendered shift in online dating
Folks are getting flirty during Coronavirus?!?
While more than 75% of businesses worldwide suffer due to Covid-19 (you can see exact numbers at Neil Patel’s blog), online dating enjoys more traffic and better engagement, most due to people being bored sitting at home.
Several dating companies report increasing user activity since global lockdown.
For example, Bumble claims to have a 21% increase in voice calls and video chats usage.
The Inner Circle app reports a 25% increase in activity, comparing to the busiest day for online dating companies ‘Dating Sunday’.
Sugar dating site Sugarbook stated a 40% increase in traffic, sign-ups and site activities since the outbreak.
Match launched a brand new advice hotline to help singles adjust to dating life while in isolation
New service ‘The Dating While Distancing Hotline’ allows users to connect with dating experts with whom they can discuss any of their dating concerns.
A Match spokesperson said: “It’s a tricky time in dating right now. We get it. And with social distancing quickly becoming the new normal, the relationship rules just got a lot more blurry. That’s where our experts come in.”
At the moment, the service is available for US users.
India will see a gendered shift in online dating
Vice President of Strategy at Bumble claims that online dating space in India will soon face a gendered shift, with women taking the lead to create connections.
The popular dating and social networking application, says that the e-dating space in India will see a gendered shift, with more women taking the lead, and an increased desire for meaningful, lasting connections.
She explained: “During our strategic planning, we observed that the dating app industry in India is highly fragmented. On one side, there are many global apps focused on dating, and on the other, there are local, homegrown players focused on dating or matrimony. Bumble saw an opportunity to play in the middle – to bring to India a social network where women are empowered to make the first move when forming connections in love, life, and work. One of the other things we consistently heard was the desire for women to feel secure and comfortable when making connections online.”
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