Dating Pro Digest: Match’s Unfazed by Facebook Dating; Google Helps Find Movies With Dating App Swipes; Grannies Use Dating App In Diet Coke Ad
Yasou, my friends 🙂
Dating industry news digest for today: Match analysts unfazed by Facebook’s expanded dating service; Google helps you find something to watch using dating app swipes; Diet Coke launches new campaign that sees grannies navigate dating apps.
“I learned a long time ago that there is something worse than missing the goal, and that’s not pulling the trigger.” —Mia Hamm
Match analysts unfazed by Facebook’s expanded dating service
After Facebook announced its dating services to be released in the U.S., Match Group’s shared went down 7%
Despite Match’s share-price drop, Bloomberg Intelligence wrote that there was “limited risk” for the company from Facebook.
Google helps you find something to watch using dating app swipes
The new feature from Google allows people to find a film or TV show to watch using a dating app swiping technique.
It’s available when you google “what to watch” or “good films to watch” and choose a “Top Picks” carousel. Here you can swipe through films posters and descriptions to find the most suitable one.
Once you swipe something right, you will receive a full description and list of services where you can watch it.
Diet Coke launches new campaign that sees grannies navigate dating apps
In the new Diet Coke’s TV ad in the UK, two elderly women are seen using a dating app.
The campaign’s slogan is “You Do You” and its main idea is to encourage people to enjoy mainstream trends.
The dating app in the ad is called ‘Twinge’. And the two women are through profiles and chatting with the men on the app.
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Main Photo by Toa Heftiba on Unsplash