Online Dating Startups – How to Start a Dating Site?

Nov 9, 2011
3 minutes to read


Dating industry is rushing towards the best technologies and scientific studies to improve matches. It’s one of the most progressive internet industries I have seen for the last one or two years. In comparison with other internet businesses, that require a lot of special knowledge and equipment, online dating sites do not need a lot of maintenance and can bring steady income.

Dating industry market has a lot of big and professional players like Match, Zoosk and eHarmony. Alongside, there is a number of vendor companies which service the industry providing dating software (ready-made or white label), additional services (video chats, face recognition, background checks, virtual gifts), matchmaking, dating coaching and payment solutions (sms, cc etc.). That’s why a lot of dating start ups open every day all over the world. Anyone can start his dating site now: get a dating script, put some branding and start promoting.

Mostly, new dating sites are niche targeted to service a certain group of people by their language, interests, age or anything else they find in common. They get good audience and monetize it quickly. “Freemium” model prevails, though. If you start a dating site now, you can earn with ads, banners, additional services for site members. Micro payments are common.

The only thing I would tell you is that you don’t want to develop a dating site from scratch! Just become a partner of some white label company if you are a marketer and a dating site is just another thing to promote; or get yourself a good ready-made dating software package to own for life and develop as a serious business. I prefer second variant personally. You get everything you may need at once and then may adjust the script for your needs. It’s cheaper and definitely faster.

One of such dating scripts I saw recently was PG Dating Pro – a ready-made dating platform with several free templates, free support and regular updates. Basically, it’s a onetime payment and they take care of the rest: installation, your questions, hosting and custom development if needed for some extra. You do marketing. In addition, Dating Pro team has just been nominated for iDate Awards (dating industry awards) in a category “Best Dating Software Provider”. It’s a well deserved recognition for this php dating script so I’m going to vote for them to help them win!

Once again, dating industry is growing fast. You can start your own dating site today and get your market share. It’s worth looking at as you can own online business in a matter of days. Online dating is a fun, creative and highly “techy” part of online business which can be very profitable in good hands. And I wish you good luck with that!

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