Online Dating World Analysis 2022
SimilarWeb’s team prepared a detailed analysis on top dating platforms in 2021. Here we’ll see the top dating countries, the top platforms, gender and age distribution, as well as the top marketing channels.
- Online dating grew 15.6% in 2021.
- There were almost three billion visits to dating and relationship websites so far in 2022.
- There were 945.7 million total visits to this industry worldwide in March 2022.
- The top dating and relationship websites worldwide are:
Worldwide statistics
- Marketing channels:
- Direct (74.5%),
- Organic search (12.3%),
- Referrals (4.7%),
- Email (4.1%).
- Worldwide Geography:
- U.S. shares 19.8% of the traffic,
- Russia 12.8%,
- Germany 6.2%,
- France 5.7%,
- U.K. 3.3%.
The U.S. statistics
- Top U.S. Marketing channels:
- Direct (73.3%),
- Organic search (11.4%),
- Emails (9.7%),
- Paid search (3.0%).
- Desktop vs. mobile split:
- Desktop gets 26.0% of all visits,
- Mobile web gets 74.0%.
- Gender distribution:
- Males are 62% of visitors,
- Females are 38%.
Russia statistics
- Top Russian marketing channels:
- Direct (59.7%),
- Organic search (15.2%),
- Referrals (13.4%),
- Social (5.8%).
- Age distribution:
- 18-44-year-olds take 75% of visitors,
- 45+ year olds 25%.
- Gender distribution:
- Males are 49% of visitors,
- Females are 51%.
The U.K. statistics
- Age distribution:
- 18-44-years-olds take 66% of visitors,
- 45+ years-old 34%.
- Desktop vs. mobile split:
- Desktop makes up 20.5% of visits,
- Mobile 79.5%.
- Bounce rate: 39% of visitors leave after viewing only one page.
France statistics
- Desktop vs. mobile split:
- Desktop accounts for 33.8% of visits,
- Mobile web for 66.2%.
- Bounce rate: 28% of visitors leave after viewing only one page.
- Gender distribution:
- Male profiles take 55% of visitors,
- Female profiles are 45%.
Germany statistics
- Top German marketing channels:
- Direct (74.5%),
- Organic search (12.3%),
- Referrals (4.7%),
- Email (4.1%).
- Bounce rate: 27% of visitors leave after viewing only one page.
- Desktop vs mobile split:
- Desktop makes up 37% of visits,
- Mobile web 73%.
Japan statistics
- Age distribution:
- 18-44 years old takes 85% of visitors
- 45+ years old 15%.
- Bounce rate: 31% of visitors leave after viewing only one page.
- Desktop vs. mobile split:
- Desktop takes 7% of visits
- Mobile web 93%.
Top dating app statistics
- Install Penetration. The percentage of devices in the defined market with the app installed on average.
- Downloads. App downloads from the Google Android Store in the given time period.
- Unique Installs. Unique app installs during the given time period.
- Daily Active Users. The average amount of unique daily active users.
- Monthly Active Users. The average amount of unique monthly active users.
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