#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1.1 Ideas
#4.2 Analytics. Trends.
#4.2 Cost savings COGS
#4.2 How-to guides
Dating Platform Benchmarks: Metrics To Track Before Scaling Your Dating Website, App, Or Chatbot
Launching a dating website, mobile dating app, or dating chatbot is not only a design or development project. It is [...]
May 4, 2026
How To Build a Dating App From Scratch: A Practical Guide for Founders
Building a dating app is not just about creating profiles, swipes, and chat. A successful dating product has to solve [...]
Apr 27, 2026
How To Build a Dating Website From Scratch: Step-by-Step Guide for Startups
Launching a dating website sounds simple until real decisions begin. Should you start with an MVP or plan a full-featured [...]
Apr 21, 2026
Essential Dating App Features for a Successful Match Experience
Must-Have Dating App Features for Startups: What to Build First (and What to Skip)
Key Takeaways
A dating app MVP in [...]
Apr 9, 2026
Publication date:
Day 1. What and why to copy
How to Copy Businesses and Stay Original
Friends, welcome to the course "How to Copy Businesses and Stay Original." Today is [...]
Oct 4, 2023
Day 3. How “unicorns” outperformed their competitors based on 1-2 parameters. Counter-positioning and “exclusive resources” as the best method at the start. N22
Why will our project be successful here and now?
Suppose you've found a successful analog to emulate. How can you assess [...]
Oct 4, 2023
Day 2. Sales channels and technological stack. The primary rule of copying and launching: 1 what + 1 whom + 1 average check. Examples of product-channel fit. N22
Studying Sales Channels and the Technological Stack
Hello, everyone. This is the second day of the course on how to copy [...]
Oct 4, 2023
Day 4. How to outperform competitors by copying from other markets. N22
How to Beat Current Competitors?
As we discussed yesterday, it's possible to assess the potential success of a copied project in [...]
Oct 4, 2023
Day 5. Launch scenarios: How to acquire the first 1000 customers. How to finance the launch. N22
Scenario for Launch
Can we copy from the leaders? We have an equivalent project that we want to replicate. Or several [...]
Oct 4, 2023
Day 6. Team. How to organize team work. Rituals. Shares. MVT+MVP+MVA. N22
How to Copy Businesses and Stay Original
Team is the most crucial factor. Assuming that in the formula "market, product, team," [...]
Oct 4, 2023
Day 7. Summary. How to remain original. N22
Today we will summarize briefly and also answer the question: "How to be original?" when we are copying something.
The main [...]
Oct 4, 2023
Free course “N22: How to Copy Businesses and Stay Original”
Preparation >>
Study industry reports and Crunchbase.
Utilize lookalike services and discover communities.
Subscribe to relevant media sources.
Day 1 >>
[...]
Oct 3, 2023
Be the first to know about news in the dating industry!
Several times a week, you'll learn about our latest features and hottest news
Day 1. Finding Successful Analogues Based on Your “Unfair Advantages.” The Formula for Success = 9Market + 3Team + 1*Product. Approaches to Finding a Successful Analogue. Cost Structure. Key Players in the Industry. N23
How to Copy Businesses and Stay Original
What and Why to Copy?
Welcome to the course "How to Copy Businesses and Stay [...]
Oct 3, 2023
Retargeting N20
Improved Conversion Rates: Retargeting allows you to re-engage potential customers who have previously shown interest in your product or [...]
Oct 2, 2023
Awesome support N20
Happy clients will come back to your site and tell friends about you and the great support you provide. Everyone loves [...]
Oct 2, 2023
Let your site members be seen on third-party websites N20
The PG Dating Pro script comes with a number of widgets that can help you display the photos of your site [...]
Oct 2, 2023
Publication date: